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• February 23, 2014

Definition of coupon:
A coupon is a ticket or document that can be exchanged for a discount when purchasing a product.

Typically, coupons are issued by manufacturers of products or retailers, who use them in retail stores as part of a sales promotion. They are often distributed through the mail, in envelopes, magazines, newspapers, on the internet (social media, email newsletters), directly from the seller, and on mobile devices.

In 1887 the Coca Cola Company was established in Atlanta, Georgia. They were the first who started to distribute complimentary coupons for Coca Cola using mail and magazines. In 1909 coupons saw widespread use in the United States. Today more than 2800 consumer packaged goods companies offer coupons for discounts. 4.6 billion dollars consumers managed to save on their purchases in 2011.