People will buy if they feel good about it!

• December 28, 2015
• By Nikola
• Smart Shopping
• 0

People will buy if they feel good about it!

George Lois is one of the biggest names from the world of advertising. For more than sixty years of his fantastic ideas changed the way we perceive advertising. Early in his career, sixties met with a problem.

The client for whom he was responsible was Reno, and the task was to solve the problem of cleaning their stock sellers. In fact, every year there are new models of cars, and how the actions of the mainly small, until they sell existing stock, there was no room for new vehicles. Renault Dauphine was a top model, who broke into the American market.

Vendors are trying to discounts, the first $ 500, then $ 1,000, and $ 1,500 (which at that time was far more money than it is today). Sales were simply the price was very low, but very slowly … passed through the months until they cleared the camp. Simply, people did not want the old car. He seemed uninteresting, discarded and obsolete.

Lois thought, and then went to a nearby store, bought a few packages a bandaid and a penknife, and then he went to the nearest store Reno. Sellers looked at him in amazement, and he went from car to car and on hidden places making small incisions, which was “repaired” small Band-Aid. He knew that people do not like the old car, but if they keep things just a little differently, they will not turn down a good offer.

Advertising was ready to showcase and newspapers:

“If you find a scratch on Reno Dafina we’ll give you $ 500 fare reduction!”

They sold the same day several cars, and a few days stock is kindled. People could not believe that because of such trifles get such a good offer and did not think about other things. At the end of the day, all went well, and the problem is solved.